Hey Girl, We See You

Fan Gear with a Twist

For all the women struggling to find great gear for the game:  we see you! Lusso is a fresh new fashion brand in the sports fan gear space. We specialize in elevated fan gear that is unapologetically fashion-forward and female-first.

Rock Your Fandom

We help teams connect with ALL their fans, not just the guys!

Buy It, Love It, Wear It…

and come back for more! We take wearable luxury seriously! Lusso is meant to be worn anywhere — from the game to a night out with the girls. We focus on the latest styles and best fabrics and layer in sophisticated logos and creative graphics.

We Sweat the Details

We Sweat the Details

Every element, from zipper pulls to pocket placement is carefully constructed with a female fan in mind. Soft feel and fabulous fabrics make our collections something WE want to wear and rep our team with stylish confidence.

Our Story

Putting women first is at the core of our business. As an entirely women-owned and operated company, we understand what makes a garment that ‘go-to’ item. Our 20+ years of boutique experience uniquely positions us to bring our premium product and design expertise to licensed sports merch.
Our Story

Green Girls Do It Better

Environmental awareness is woven into our business at every opportunity.

We Send Damn Good Emails

Join our mailing list to be the first to snag these fresh styles.